Casting & character
A cast of
possibilities.
Start with an original model. We keep their character consistent as the setting, styling and product come together.
Product campaigns
with a point of view.Art direction / Imagery / Motion
with a point of view.Art direction / Imagery / Motion
Second Original
A second look at your product.Take a closer look
An original perspective.
Your product deserves
to be remembered.
We’re an independent campaign studio for consumer brands. We find what makes your product distinctive and build the campaign around it, from the first idea to the finished stills and motion.
See our workStrategy & directionProduct imageryShort motionCampaign design
Selected work
Product stories, seen another way.
Industry standards
for a new way to create.
A good idea,
carried through.
Before we make an image, we decide what it needs to say. Lighting, styling and composition follow from that idea.
We handle strategy, design and AI-assisted production together, so the same creative direction carries through to the final retouch.
01 / An idea worth making02 / The product stays true03 / Care in the finish
Our process / Human direction, AI-assisted production
Inside the studioThe tools are new,
but the discipline isn’t.
We use the standards of photography and film production to guide our work: a clear brief, casting, art direction, storyboards and careful finishing.
Our team makes the creative decisions and directs the AI tools through each stage of production.
Before the first frameYour brand sets
Your brand sets
the direction.
We start with your brand’s positioning, audience and visual identity. Then we agree on the message, where the campaign will run and how it should feel.
01 / Product digitizationYour product,
Getting the product right
Your product,
as a digital double.
First, we create a high-fidelity digital clone of your product, matching its shape, scale, colour, materials and packaging.
We use it as a reference throughout the campaign, checking proportions, surfaces and packaging details as each image develops.
Product capture · Digital reconstruction · Detail refinementExplore the product forms
Move to disturb the surface; drag to rotate.
An exploration of formA cast of
World & storyboard
Set the scene.
We plan the setting, wardrobe, lighting and composition around your product. A shot list and storyboard show how the idea will work across stills and motion before production begins.
Art direction · Scene studies · Shot planningDirected production
From the brief
to the image.
The approved references and storyboards guide generation. We select and refine the images, reviewing each version for consistency with the product, cast and campaign direction.
Reference-led creation · Continuity · Creative reviewThe human finish
Finished by hand.
We finish the work in Photoshop for retouching, compositing and colour, and in After Effects for motion where the brief calls for it. We check product fidelity and prepare every agreed format for delivery.
Retouching · Colour · Motion · Final quality controlFrom the first idea
to the final frame.
The campaign package
Stills and motion, made together.The Product
Campaign.
A product campaign developed for your social, web and email channels.
Talk about your campaign01
The thinking
Campaign message, art direction and two visual routes, with one selected direction developed together.
02
The making
Eight finished master images and two short motion pieces built around your product.
03
The finishing
Agreed social, web and email formats, with two consolidated review rounds before delivery.
Campaigns from
US$2,500Target delivery
7 business days
US$2,500Target delivery
7 business days
Timing begins with complete assets and an approved brief. Complex production is quoted separately.
Masters are primary compositions; adaptations are agreed crops, sizes or layouts. Motion duration, usage, source files, payment and other commercial terms are confirmed in the proposal.
Inside the campaign
One idea.
Through every frame.
A guided look at the IKEA SOLFIBBLA independent concept, from product to visual world.
Explore the walkthrough ↗Planning a launch?
Start with
the essentials.
Make a useful list of the product references, assets and approvals your launch needs.
Use the launch checklist ↗Before we begin
A few useful answers.
What kinds of products do you work with?
We develop campaigns for consumer products. Share your product, audience and plans so we can assess the right creative approach and production scope.
What does the Product Campaign include?
Campaign thinking and art direction, two visual routes with one developed direction, eight finished master images, two short motion pieces, agreed channel formats, and two consolidated review rounds. The proposal confirms the scope for your product.
Are crops and sizes additional images?
Master images are the primary finished compositions. Agreed crops and sizes adapt those compositions for the channels in your scope. A motion piece is separately scoped; its duration and treatment are confirmed in the proposal.
How long does it take?
The target is seven business days once the brief is approved and the required assets are complete. More complex production or additional scope is scheduled separately.
What do you need from us?
Your product information, brand references, goals, intended channels and timing. Once scope is agreed, we collect the production references and approvals required for the campaign.
How do you use AI?
Our team directs the creative work and uses AI-assisted production where it suits the campaign. The approved brief and references guide selection, consistency checks and finishing.
How do reviews work?
The starting package includes two consolidated review rounds. We agree who provides feedback and what is being reviewed, so changes can be handled clearly against the approved direction and scope.
Can you work with our existing brand or agency?
We can develop a campaign within an existing brand direction and collaborate with the team responsible for your launch. Share the working arrangement in your brief so responsibilities can be scoped.
Where can we use the work?
The proposal confirms usage and the social, web and email formats included. Tell us about paid placement, print, additional territories or other requirements. Usage, territory, term, exclusivity, source files, payment and cancellation terms are confirmed in the proposal.
Are the brands in Selected Work your clients?
Selected Work currently includes independent concepts using existing products and brands. Individual project pages identify the nature of the work and provide relevant credits and disclosures.
Your next campaign
Let’s make
an impression.
Tell us about your product and what you want the campaign to achieve.