A clear idea.
Campaign message, art direction and two visual routes. One selected direction moves into production.
A new product. An original perspective.
A product launch
with a point of view.
A campaign idea carried into stills, short motion and the formats your launch needs.
A sense of what’s possible
Different products.
Distinct worlds.
IKEA SOLFIBBLA
Nothing on the agenda.
Independent campaign concept
LaCroix Coconut
The Coconut Club.
Independent campaign concept
Le Labo LAVANDE 31
Raw material. Soft ritual.
Independent campaign concept
Independent concepts. Not commissioned by or affiliated with the brands shown.
Follow one idea through the campaign ↗The Product Campaign
One direction.
A complete campaign.
A coherent set.
Eight finished master images and two short motion pieces developed around the approved direction.
Ready for your channels.
Agreed social, web and email formats, with two consolidated review rounds.
Campaigns from US$2,500 · Target delivery: seven business days
Timing begins after complete assets and an approved brief. Complex production is quoted separately.
A master is a primary composition; an adaptation is an agreed crop, size or layout. Motion duration, usage, territory, term, source files, payment and cancellation terms are confirmed in the proposal.
Start a campaign ↗How it develops
From brief
to final frame.
- Brief. Product, audience, goal and timing.
- Direction. Two visual routes; one selected direction.
- Production. Agreed masters and short motion.
- Review. Two consolidated rounds.
- Delivery. Checked files in the agreed formats.
What to prepare
Current product references, brand context, intended channels, launch timing and one approval owner. Share uncertainty early so scope and dates can reflect it.
Before we begin
A few useful answers.
What kinds of products do you work with?
We develop campaigns for consumer products. Share your product, audience and plans so we can assess the right creative approach and production scope.
What does the Product Campaign include?
Campaign thinking and art direction, two visual routes with one developed direction, eight finished master images, two short motion pieces, agreed channel formats, and two consolidated review rounds. The proposal confirms the scope for your product.
Are crops and sizes additional images?
Master images are the primary finished compositions. Agreed crops and sizes adapt those compositions for the channels in your scope. A motion piece is separately scoped; its duration and treatment are confirmed in the proposal.
How long does it take?
The target is seven business days once the brief is approved and the required assets are complete. More complex production or additional scope is scheduled separately.
What do you need from us?
Your product information, brand references, goals, intended channels and timing. Once scope is agreed, we collect the production references and approvals required for the campaign.
How do you use AI?
Our team directs the creative work and uses AI-assisted production where it suits the campaign. The approved brief and references guide selection, consistency checks and finishing.
How do reviews work?
The starting package includes two consolidated review rounds. We agree who provides feedback and what is being reviewed, so changes can be handled clearly against the approved direction and scope.
Can you work with our existing brand or agency?
We can develop a campaign within an existing brand direction and collaborate with the team responsible for your launch. Share the working arrangement in your brief so responsibilities can be scoped.
Where can we use the work?
The proposal confirms usage and the social, web and email formats included. Tell us about paid placement, print, additional territories or other requirements. Usage, territory, term, exclusivity, source files, payment and cancellation terms are confirmed in the proposal.
Are the brands in Selected Work your clients?
Selected Work currently includes independent concepts using existing products and brands. Individual project pages identify the nature of the work and provide relevant credits and disclosures.