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Your launch.
The essentials.

Mark what you already have. Keep the rest as a practical list of things to prepare. Your selections stay in this page unless you choose to attach the summary to a brief.

Product foundationProduct/SKU and variants are clear.Packaging and product references reflect the current version.Important colours, proportions, materials and claims are documented.

Campaign directionThe intended audience and main message are clear.The occasion and launch date are known, or the uncertainty is recorded.Brand identity, useful references and creative boundaries are available.

Asset requirementsRequired channels and aspect ratios are listed.Master image and adaptation needs are separated.Motion needs are described.Placement, usage and print or paid requirements are noted.

Production and approvalsOne approval owner is identified.Stakeholders and review availability are known.Product references and other inputs have a delivery date.Must-have launch assets are prioritized.

Your launch.The essentials.

Your launch notes.

Your launch.
The essentials.